What a promoter really thinks of DJ’s
Working in the clubbing industry in London for such a long time and engaging with high volumes of DJ’s weekly in multiple venues has exposed me to countless DJ’s of every music genre.
I’ve learnt so much about them on a personal and working level. Some are professional, kind and courteous who became very good friends of mine, however I came across others who behave like the biggest divas on the planet, chat dribble and think the sun shines out of their backside. It’s amusing to see the ones who do the big talk with their friends on social media is usually just that. If a DJ is to be recognised through talent it’s certainly not through a sharp tongue. I have grown accustomed to reacting to any correspondence with DJ’s upcoming and famous with as little dialogue as possible.
Not to say I don’t like DJ’s but I just find on a constant basis that they will only come to you when they think you should book them or they have an inclination that you will book them just because you get that pathetic inbox message on Facebook stating: Hi Mate, have you got any dates for me? I find this so peculiar and still baffled to this very day.
Evidently the nightlife scene is saturated with DJ’s from all ages and music genres and it’s been a pleasure being acquainted with so much talent. The sheer dedication to pursue a DJ career comes at a difficult time when the music industry seems to be struggling across so many various facets from streaming, downloads, track submissions, hunting down and selecting the right labels to sign up their music and battling for gigs weekly to make a decent living. Competition is high and there is sheer pressure to keep social media up to date in order to stay ahead of the game.
I find it amusing when we have seen some DJ’s not knowing what to do when they show up to the venue to find wires not plugged in and decks not set up to their satisfaction. You can see the look on their face as horror kicks in not to mention other things going through their mind with the decks.
Sadly, communication breakdown is what plays part to many DJ’s never making it on the scene. With a naive outlook on things they immediately fail before they started with their obnoxious manner, quick to slag off but not defend when they realise they are in the wrong. In our case we have had problems with DJ’s because of cowboy Sub Promoters who inflate their capability and then lie through their back teeth leading up to the party. Sadly we are left as scapegoats and a bit of entertainment to DJ’s when they try to ridicule on Facebook Some like to appear cool to others with pathetic posts but they are almost shooting themselves in the foot.
It’s a harsh decision, when rooms or decks close but there is simply not enough people. Promoters act whats best for the night and inflated numbers from Sub promoters does not make things better. It’s not promoters being a kn*b but decisions needs to be made when people lie.
I find it amusing as some even go as far as publishing my private comments when little do they realise it was staged, that’s clever marketing!
The Problem with DJ’s is they do not truly understand Promoting. To know the industry it takes determination to see it through the eyes of both a promoter as well as a DJ. That way you see both sides of the fence and your knowledge isn’t as limited.
We have given opportunities to DJ’s of all stages in their career and proud of that. Walk before you leap as they say. Nobody makes it in the main room with one hit. The best way to get there is to prove to Promoters your the one they need, dazzle them with your talent and instead of doing the big talk stop the air; Yes we have heard it all before! Do something concrete by increasing your followers, prove your passion for the scene by getting out there more. Get to know the talk of the town parties. build a rapport with promoters and club staff, work on your image with a flashy logo design and make your tools sharp with a state of the range website. If you think a DJ career is for you, invest in your power tools for producing and start to progress so you’re not just another mixer on the scene. Learn who is flavour of the month on the scene, learn their technique and adapt it into your own so you have individuality. Read up on music blogs and connect to those who will help you get there. Get press shots done by a good photographer, wear clothes right for your music with a future thinking option for sponsorship by Fashion PR’s and lastly keep up to date on your social media. Take impressive and interesting pictures that will help you build fans who takes a shine to your Instagram, Twitter, Snapchat and Facebook posts.
Your path in how you are perceived by people in the scene as you go along this journey is dependent on manners and remaining professional.
Cut the B*llshit, build a reputable image for yourself and your music and focus on the music you are capable of creating that thousands will want to dance to and remember that Promoters pulls crowds for people to watch you. We make or break your future.
All these traits and sheer dedication will surely put you on the trail to stardom.